Violife

The Solution

You say cheese, we say 17 million views in 3 months of Violife content. 🧀

The Good Relation's Influencer team has been going above and beyond to tap into major cultural moments, dropping the plant-based-cheese-alternative hits like they’re going out of style.

Jumping into a new culturally reactive strategy, the team have been utilising up-and-coming trends and creators to create socially sticky content - landing hot-off-the-internet content with the right people, in the right place at right time…

Enter the Met Gala and TikTok fashion megastar, Lewys Ball - who we tasked with rating the cheesiest looks at the Met Gala, comparing this year’s floral frocks to Violife best-selling products. and the numbers speak for themselves!