Zero Gravity
Helping students defy the odds
The Challenge
Zero Gravity is a social mobility tech startup that helps talented students from low opportunity backgrounds achieve places at top universities, apprenticeships and careers.
Our challenge is to raise awareness for the work Zero Gravity does, helping them on their mission to match talent with opportunity.
The Solution
A-level results day is a key calendar moment for the social enterprise.
It’s the moment when students find out if their work with Zero Gravity has paid off which makes it an optimal newsjacking moment.
We set out to ensure their student success stories were front and centre of the results day discussion.
We offered one of Zero Gravity’s partner schools to media as a live broadcast venue on A-level results day.
Whilst there, media from the likes of Good Morning Britain and ITV Anglia were able to speak to students and a Zero Gravity spokesperson.
Remote interviews were also secured for Zero Gravity’s founder alongside student case studies, including standout interviews on Sky News and BBC Radio 5 Live.
Student case studies were also used for a myriad of print and online opportunities.
